The purpose of the trip was to increase New Zealand’s and Waikato Region’s profiles and awareness in the international market — China. This was the first time for schools and institutions from the Waikato Region to undertake international marketing activities in China to build up a relationship with EIC (the largest well – known agent in China). Four institutions (Wintec, Cambridge High, Thames High and Evakona Education) from the Waikato Region participated in the activities. The EIC relationship was introduced by Shirley Huang (President of Study Waikato) which resulted in a positive outcome during the trip as we have seen from the Directors, Managers and consultants from EIC as they demonstrated their professionalism, knowledge, passion and enthusiasm to organize the events/interview sessions in the five cities.
The trip covered 5 cities which included Beijing, Zhengzhou, Wuhan, Guangzhou and Shenzhen; tier one to tier two cities. Beijing, Zhengzhou, Guangzhou and Shenzhen are top feeder traditional markets for New Zealand in terms of geographical perspective. Wuhan shows big potential due to the size of the city (one of the largest cities in China) and economic growth. The format of the events consisted of presentations from the Waikato region, individual schools and institutions, followed by interview sessions (one on one student interviews) and consultants on the spot training.